HOW-TO EXPLAINER VIDEOS
Initial InteresT | Brand Awareness | Lead Generation
What is it?
The Explainer Video is less about the brand and more about your story, focusing on how your product or service will solve the end-user’s problems. The Explainer Video delivers your story in a simplified and entertaining way, giving your audience the pieces of information they need in order to help them move along in their decision-making process. Quick, simple and to-the-point.
When does it come in handy?
The top of the sales funnel: Your audience is actively seeking out a solution to the problem they’re facing in the marketplace. This might be a good time to let them know who you are and what you do, with a quick, engaging video. The Explainer Video helps the decision making process during the consideration stage of your sales funnel. So, give prospects the information they need and help them move right along.
Where is it most effective?
By sitting above the fold of your homepage, the Explainer Video can be the ideal lead generation or conversion tool that greets your site visitors with engaging content and the right information they need.
How to measure its success.
With a specific call-to-action closing out your message, the success of your Explainer Video can be measured directly by examining viewer engagement and determining whether or not that call-to-action is being answered.
Title: How-to create beautiful styles with Demi-Leigh Nel-Peters
Brief: Create a series of "how-to" style videos with CHI tools and products
Client: Ulta Beauty
Company: CHI Haircare
Content: Web | Social
Duration of project: 1 mo.
Goal: Produce a series of stand-alone how-to videos that showcase the ability for women to style their hair at home with a variety of CHI tools and products.
Conditions: The model had to be sent the tools and products prior to filming to familiarize herself and study the features and benefits.
Challenges: The set design had to be aseptically pleasing but fairly easy to construct in a studio the morning of filming. Condensing the script writing to include key features and benefits of the tools and products in a manner that would not exceed 1 minute on screen. Scheduling was limited to 1 shoot day with multiple looks.
Takeaways: Communication between the marketing team and the creative director in terms of pre-production was so instrumental. Multiple scripts had to be drafted and altered the day of so as to appear more naturalistic for the talent performance. Post-production editing required 30 and 60 second versions.
Team size: 10
Title: CHI Aloe Vera with Agave Nectar Curls Defined
Brief: Create a series of dynamic styling how-to videos featuring the new CHI Aloe Vera Line
Client: CHI Haircare
Company: Farouk Systems Inc.
Content: Web / Social
Duration of project: 1 mo.
Goal: Produce a series of styling videos featuring CHI Aloe Vera products
Conditions: We used diffusers for the curly hair as it didn't disrupt the hair's natural wave pattern keeping the curls intact and beautiful.
Challenges: Big naturally curly hair added additional dry time.
Takeaways: Coaching from stylist to model talent on tool and product use technique was key to creating flawless hair styles.
Team size: 10
Title: CHI for Ulta Tools
Brief: Create a series of dynamic styling how-to videos featuring CHI for Ulta Beauty tools
Client: Ulta Beauty
Company: CHI Haircare
Content: Web / Social
Duration of project: 1 mo.
Goal: Produce a series of how-to videos featuring CHI for Ulta hot tools
Conditions: Model talent was
Challenges: Avoiding any possible smoke to be seen on screen required manipulating and shaping the light on set.
Takeaways: Coaching from stylist to model talent on tool use was key to creating flawless hair styles.
Team size: 10
Title: CHI for Ulta Tools
Brief: Create a series of dynamic styling how-to videos featuring CHI for Ulta Beauty tools
Client: Ulta Beauty
Company: CHI Haircare
Content: Web / Social
Duration of project: 1 mo.
Goal: Produce a series of how-to videos featuring CHI for Ulta hot tools
Conditions: Model talent was
Challenges: Avoiding any possible smoke to be seen on screen required manipulating and shaping the light on set.
Takeaways: Coaching from stylist to model talent on tool use was key to creating flawless hair styles.
Team size: 10