COMMERCIALS
Initial InteresT | Brand AwarenesS | Lead Generation
What is it?
The Commercial is your more traditional video ad or spot, designed to generate awareness and buzz around your brand, product or service, without giving too much. It can vary in runtime from 15-seconds to 60-seconds, depending on which social platform is being hosted. It also serves as great, attention-grabbing, branded content that conveys who you are in a more high-level approach.
When does it come in handy?
Like any great Commercial you’ve ever seen, the commercials we design for you aim to excite your audience and introduce your brand into their lives. By using your Commercial for broadcast and run strategically in an ad campaign, you can let those who might not be aware that you exist understand that you’re here and you mean business. Use your Commercial in the Awareness stage of your sales funnel and start generating some hype.
Where is it most effective?
Facebook, YouTube or any platform that supports paid advertising is the best place to use your awesome Commercial to start garnering attention and creating excitement and curiosity around your brand.
How to measure its success.
Keep your eye on who’s keeping an eye on your Commercial. By broadcasting your Commercial or implementing it in a paid ad campaign, you can measure its success by understanding the connection between views on the video itself and viewer engagement.







Title: Automotive
Brief: Create a variety of video types for over 40 dealerships
Client: Dealerships in TX & Colorado
Company: Foundation Automotive
Content: Broadcast, OTT, Social, Radio
Duration of project:
Goal: Produce a variety of videos and styles for different dealerships.
Conditions: Each dealership has it's own unique needs and brand guidelines.
Challenges: Scheduling shoot days for 1-2 days or 8-16 total hours of filming in a way that is able to produce as many videos as possible that in most cases would be enough footage to last 6 months of marketing materials.
Takeaways: Coordination in-between the GM, Marketing Department was critical. Multiple schedule revisions had to be drafted to account for the additional time required for variable content. Post-production editing is done in house
Team size: 1